In the first half of 2014 I was approached to be interviewed for an online publication called, Profitalist. The publication describes itself as entrepreneurship meets art. Of course it is always an honour to be interviewed – it’s great when someone takes an interest in what you do and how you do it. Personally, I love the idea that I am floating between being an entrepreneur and being an artist. I do see marketing as an art. It’s fine tuning a brand to be in touch with an audience. When it works the magic happens.