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Your brand is at risk! The risk is tied directly to how you have been operating. It’s simple, if you have decided this is the way things will be done, and this is what you are delivering, to coin a phrase; “Houston we have a problem!" Arrogance and ego can help you
Leaders generally have a vision that drives them, but selling people on it is not always straight forward. What one person can see clearly is not usually shared by the next person. When you are marketing your vision, you need to be mindful of your communications and adjust, be it to for
Are you or your brand in a leadership role or seeking one? Do you have the respect of your staff and clients? The secret of how to win respect as a leader is summed up in a simple idea, 'create peace'. Clearly if you are the leader of a country, this is a much more onerous task, depending on the part of the world in which you find yourself.
Simple Marketing Tip “How to grow your brand?” In order to know how to grow your brand, you first need to assess its current status. You may have a gut instinct, but some reflection on your marketing activities over the past couple of years will give you a true insight. The
Simple Marketing Tip “Why the health sector often fails and what we can learn from it?” There is much to learn from the marketing failures of the health sector. They are far too focussed on short term wins, and constantly need to find new buyers to replace the old. When it
Simple Marketing Tip “When is the right time to deliver a message?” A commonly asked question by clients is, when is the right time to deliver a message? We all want to maximise our audience reach and engagement. Timing is everything or is it? Time might well be the death of
Simple Marketing Tip How to connect your brand to success?” Do you love your clients? Do you love your staff? Do you love your other stakeholders? Love is a powerful word and far too easily thrown about without truly understanding its significance. You are not likely to ‘love’ a client the
Before you consider working with someone, you want to make sure you are aligned in your purpose. Our Path We want to enable people to make a greater positive impact in their community. Through strengthening communications and brands, we help small to medium businesses and not-for-profits grow, enabling the
Simple Marketing Tip “How to add real value to your brand?” One of the most common questions I get asked is what can you do to add real value to a brand? The way to do this is through addressing two problems, ‘accountability and then defining/understanding what ‘value’ truly means. The