Seduction is an art which is no stranger to marketing. This type of dance has been behind many campaigns and even less obviously, but just as successfully in the message which help sell things to us all the time. Tempting people speaks to the essence of building an emotional connection which is the foundation of marketing. However it only works long term if your product or service is able to deliver.
If you seduce someone and fail to deliver, you lose. If you seduce someone and you do deliver, the question they will still ask is whether the sacrifice was worth it?
For example, through quality marketing messages you decide to buy a new car. The car comes with all the bells and whistles (which you were seduced into believing you needed) which do exactly as stated…but your debt is mounting and the value of the asset is decreasing. How do you feel now about your purchase?
The point…work out what is right for your brand. Don’t tempt the wrong audience, because ultimately it is you who will pay the price because their circumstances will change the way they feel.
The message is simple, arrogance and ego need to be recognised and set aside in order to develop the right marketing strategy.