Why we love not-for-profits (and you should, too!)

Let me tell you why we love not-for-profits (and you should, too!) because there is more to it than, “it’s a nice thing to do”. This sector includes around 600,000 organisations in Australia of which more...

Not-for-profit survival tips for 2017

My not-for-profit survival tips for 2017 can be summed up in one word – ‘communications’.  In particular, in 2017, you have to be part of the communications revolution.  Any not-for-profit (including charities community groups and NGO’s)  has...

How to promote a not-for-profit organisation

I’m often asked how to promote a not-for-profit organisation, by people desperate to give a voice to their worthy cause.  There is no simple answer, but there is a scale which most organisations fit on.  It...

Marketing ideas for not-for-profits/charities

When it comes to marketing ideas for not-for-profits/charities, we all want to know what is the next big thing?  Indeed we want to be the first because of all too quickly the idea goes stale.  What...

Tips for DIY marketing – how to get...

  I want to give you some tips for ‘DIY maketing – how to get started’, but honestly the first tip I should really give you is DON’T!  Whether you are a bueinss or a...

Branding that gets to the point

Branding that gets to the point, can make or break a business or a not-for-profit organisation. Your logo must say what you are about and tell a story that includes the tagline and image. I have...

Including staff in your not-for-profit annual report

Including staff in your not-for-profit annual report is very important, their value should never be underestimated.  They make the organisation, so it is important to give them the respect they deserve.  They are the not...