Create a focal point

Leaders know their limitations and build the framework around them to be able to achieve more. In simple terms when you look at larger organisations, they have financial director who is separate from the operations...

Is your marketing hurting you?

Ever said something then noticed people whispering about it?  Do you bother to ask them what you did wrong? Do you quickly try and correct your statement or do you push on regardless?  When it...

There is no such thing as a miracle...

How do you react when you see a product or service which pro-ports to be the miracle solution to a problem?  Is you gut instinct to go wow….or is more disbelieving? If you end up...

Dream about business marketing possibilities

Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspects is about daring to do something different. So often people are hung up on the, platform execution...

What is Marketing Management and how does it...

It sounds like something you should know, but most don’t understand ‘what is marketing management all about?  Too many people are fed misinformation, so let me deliver a few truths.   Everywhere you look, somebody is...