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𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗯𝗶𝗻𝗱𝘀 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿—𝗯𝘂𝘁 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗶𝘀 𝗶𝘁? The nature of engagement (a more refined way of thinking about your marketing) means you are operating within a community. Let me explain… Now, what does community mean? Well, most people think of it in terms of geography but the reality is: the

Do you love your clients? Do you love your staff? Do you love your other stakeholders? Love is a powerful word and far too easily thrown about without truly understanding its significance. You are not likely to “love” a client the way you love your partner or your child. That said, you do need

Do actions speak louder than words when it comes to marketing? This week's marketing tip video is a quick insight into the answer to this question. If you look around you can see lots of examples of brands who have a focus on actions while others tend to be more about the words. But

The marketing of same-sex marriage is hitting new highs as Australians are encouraged to vote; there is much for businesses and not-for-profits to learn from the campaigning. The advertising component is one thing, with businesses trying to capitalise on it, the roll out of celebrity endorsements in the media is another, and

How to raise charity awareness? It’s a big questoin and one which needs a big picture strategy and a long term commitment if you are to be successful. If you want to create a sustainable audience which will grow, it can’t be just about a once a year event. Once you have

My not-for-profit survival tips for 2017 can be summed up in one word – ‘communications’.  In particular, in 2017, you have to be part of the communications revolution.  Any not-for-profit (including charities community groups and NGO’s)  has a lot of moving parts to it and various things to consider, but they all boil

Why and how to market not-for-profits with a person-centred approach has are two questions that are more important than ever before to be answered. Without marketing the future of your organisation is gloomy. The shift in the way governments are funding the sector is continuing to have widespread ramifications. The long-term unspoken

The Property Warehouse marketing launch In the last week The Property Warehouse has officially launched on the market. CommTogether, which has joined forces with a group of affiliated businesses to form www.sydneymarketingservices.com.au, played a lead role in the marketing of this brand. Late last year CommTogether was approached to build