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The marketing of same-sex marriage is hitting new highs as Australians are encouraged to vote; there is much for businesses and not-for-profits to learn from the campaigning. The advertising component is one thing, with businesses trying to capitalise on it, the roll out of celebrity endorsements in the media is another, and

How to raise charity awareness? It’s a big questoin and one which needs a big picture strategy and a long term commitment if you are to be successful. If you want to create a sustainable audience which will grow, it can’t be just about a once a year event. Once you have

My not-for-profit survival tips for 2017 can be summed up in one word – ‘communications’.  In particular, in 2017, you have to be part of the communications revolution.  Any not-for-profit (including charities community groups and NGO’s)  has a lot of moving parts to it and various things to consider, but they all boil

Why and how to market not-for-profits with a person-centred approach has are two questions that are more important than ever before to be answered. Without marketing the future of your organisation is gloomy. The shift in the way governments are funding the sector is continuing to have widespread ramifications. The long-term unspoken

The Property Warehouse marketing launch In the last week The Property Warehouse has officially launched on the market. CommTogether, which has joined forces with a group of affiliated businesses to form www.sydneymarketingservices.com.au, played a lead role in the marketing of this brand. Late last year CommTogether was approached to build

Charities make a real difference to people’s lives and they do have the power to change the world. It’s a simple statement and one that I think most people will agree with, yet so often we overlook this reality. People who work for charities often do so accepting less pay and

How do you create a social media strategy, is a question I am often asked. The biggest danger that you face in developing a strategy for what is a new area for so many businesses and nonprofit or charity organisations is doing it in isolation. A social media strategy must be linked

Charity organisations are too conservative when it comes to adopting new technology The mention of new technology can send just about any charity running for cover. It’s not about the cost, although that can sometimes be a factor, it is about being conservative. The culture that exists in the sector is often

Communications management is about understanding your market and stakeholders, developing and implementing strategies to engage with them so you improve relationships then maximise opportunities for growth. It is not tele-communications, so if you are thinking I am about to talk mobiles and landlines, you have come to the wrong place.

There is an old saying – “don’t mix business with pleasure." So many people have learned the hard way over the years that doing business with friends can harm relationships, even end them. I know of a few cases myself and invariably the endings are sad. But in a world of