Community is what binds your marketing together

๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐˜๐˜† ๐—ถ๐˜€ ๐˜„๐—ต๐—ฎ๐˜ ๐—ฏ๐—ถ๐—ป๐—ฑ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟโ€”๐—ฏ๐˜‚๐˜ ๐˜„๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—ถ๐˜€ ๐—ถ๐˜? The nature of engagement (a more refined way of thinking about your marketing) means you are operating within a community. Let me explainโ€ฆ Now, what does community mean? Well, most people think of it in terms of geography but the reality is: the

2023-07-19T18:01:56+10:00June 27th, 2023|Uncategorized|

How to add real value to your brand?

One of the most common questions I get asked is what can you do to add real value to a brand?ย  The key is in the word value! The way to do this is through addressing two problems, โ€œaccountabilityโ€ and then defining/understanding what โ€œvalueโ€ truly means. The reason these are both problems has much

2023-05-15T22:45:55+10:00June 19th, 2022|Marketing tips, Business, Marketing tips, Uncategorized|

Marketing same-sex marriage

The marketing of same-sex marriage is hitting new highs as Australians are encouraged to vote; there is much for businesses and not-for-profits to learn from the campaigning. The advertising component is one thing, with businesses trying to capitalise on it, the roll out of celebrity endorsements in the media is another, and

2021-09-18T09:56:03+10:00September 5th, 2017|Uncategorized|

Raise charity awareness

How to raise charity awareness? Itโ€™s a big questoin and one which needs a big picture strategy and a long term commitment if you are to be successful. If you want to create a sustainable audience which will grow, it canโ€™t be just about a once a year event. Once you have

2021-09-18T10:48:25+10:00August 21st, 2017|Uncategorized|

Not-for-profit survival tips for 2017

My not-for-profitย survival tips for 2017 can be summed up in one word โ€“ โ€˜communicationsโ€™. ย In particular, in 2017, you have to be part of the communications revolution. ย Anyย not-for-profit (including charities community groups and NGOโ€™s)ย  has a lot of moving parts to it and various things to consider, but they all boil

2021-09-18T21:08:53+10:00March 15th, 2017|Uncategorized|

How to market not-for-profits with a person-centred approach

Why and how to market not-for-profits with a person-centred approach has are two questions that are more important than ever before to be answered. Without marketing the future of your organisation is gloomy. The shift in the way governments are funding the sector is continuing to have widespread ramifications. The long-term unspoken

2021-09-19T13:03:23+10:00March 9th, 2017|Uncategorized|
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