You know there’s a very old idea that you should love your neighbor as you love yourself. And it’s very true in marketing.
One of the things that people forget to do, far too often, is to understand what it’s like to walk in other people’s footsteps, really take some time and understand what it is whether it’s your clients, or your staff, or one of your other stakeholders, what is life like for them?
What are they going through? Because the greater the understanding you have of their circumstances, their frustrations, their lows; the more chance you have of being able to connect with them and find the right communication pieces to engage them, to market to them, and really achieve all the objectives you have for your brand.
So this week, spend a bit of time and walk in someone else’s footsteps. Think for a moment what it is like to be them.
Why not even take a day and actually spend the day trailing them around you. You know the best organisations have leaders who have worked their way from the bottom up or at least have experienced what it’s like to be at the bottom.
To be the one stacking the shelves. to be the one doing the nitty-gritty of the day-to-day, before they become true leaders and understand how to communicate with them and how to really get your marketing on the front foot.