If I tell you to vote (don’t worry this is not an election or political message, thi is about deminstrating a point with an idea we can all relate to now) for this party, or that a particular policy is wrong - would you immediately accept it? However if I explain why I have
I am regularly asked for how to make an immediate marketing impact. Immediately people start assuming I will recommend some form of advertising, but this never comes with a guarantee on the level of return on your investment. It requires strategy and time to design, structure, measure and tweak. It also requires a budget.
Are you looking to become a popular brand in the community in which you operate or is leadership something you value more? Take a moment to think about the difference between these two words. We live in a world where popularity is increasingly driving behaviour. For example, how many times have you checked to
Do actions speak louder than words when it comes to marketing? This week's marketing tip video is a quick insight into the answer to this question. If you look around you can see lots of examples of brands who have a focus on actions while others tend to be more about the words. But
These days, it's easy to become a content creator. With a plethora of platforms as your stage, tutorials to guide your creation and tools to pull your content together into one big, compelling picture, practically anyone can get into content creation. But what does it take to create genuine content in the eyes of
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