The 𝘀𝘁𝗼𝗿𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗴𝗿𝗲𝗮𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 is the key to sales growth opportunities.
I sat down for lunch (I know face-to-face meetings over lunch – such a novelty) with someone who was talking about strategies to measure the business temperature of a large audience who were there for a workshop. As the conversation flowed we traded stories about our experiences.
What we found was not only a shared passion but a knowledge that we have the same values and similar targets. At no point did we actually discuss any of those things. I did not list my values. We did not run through exactly how we each do our work.
We just traded stories.
Think about it, you go to a mate for a BBQ on the weekend and you meet someone new. You trade a few stories and ultimately determine if there is potential to further the relationship on any level.
If we know this is how you build relationships and create the potential for more, then why are you not doing it more often.
There is a limit to how many one-on-one situations you can put yourself in, that’s why we have social media, websites, newsletters, and emails to talk to a bigger audience. BUT – you must make it feel personal. It MUST BE AUTHENTIC.
YOU MUST TELL STORIES.
𝗔𝗿𝗲 𝘆𝗼𝘂 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆?