Leaders generally have a vision that drives them, but selling people on it is not always straightforward. What one person can see clearly is not usually shared by the next person.
When you are marketing your vision, you need to be mindful of your communications and adjust, be it to for staff, clients, a board, financial supporters or just family and friends. What you share and how you share it will need to be different for each audience and indeed you may have subsets of each of those audiences.
Successful leaders don’t just have a vision, they lead you there. Sometimes that can mean getting your hands dirty and opening the door for people. Other times it can mean recognising your own limitations so power can be transferred to those who have the ability to deliver.
The point is you need to take people on a journey and not plant yourself too far in front of them. On a practical level I see this regularly with brands who see themselves as ‘innovative’ and wonder why some or all of their audiences are not as excited as them.
Let me explain…