Marketing tips

How speaking it can build your credibility and grow your business

I am all about getting to the point and doing the hard work for you; so let me cut to the chase.  There is a direct relationship between credibility and the growth of your business. Why? The more people understand the value you bring—your insights, expertise, and stories—the more likely they are to invest.

2024-04-09T12:52:55+10:00April 9th, 2024|Business, Marketing tips|

Story behind great sales success

The 𝘀𝘁𝗼𝗿𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗴𝗿𝗲𝗮𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 is the key to sales growth opportunities. I sat down for lunch (I know face-to-face meetings over lunch - such a novelty) with someone who was talking about strategies to measure the business temperature of a large audience who were there for a workshop.  As the conversation flowed we

2024-03-21T15:03:02+10:00June 20th, 2023|Marketing tips, Business|

Don’t oversell your vision

Leaders generally have a vision that drives them, but selling people on it is not always straightforward.  What one person can see clearly is not usually shared by the next person. When you are marketing your vision, you need to be mindful of your communications and adjust, be it to for staff, clients, a

2024-03-21T15:03:18+10:00February 27th, 2023|Marketing tips, Business|

Quantity versus Quality marketing – what is the right formula?

It's an age-old debate, where do you stand when it comes to quantity versus quality?  What is the right formula for your marketing?  How do you judge success on social media, email marketing or other types you use? The fascinating thing about all the mass marketing techniques you can adopt is the percentage of

2024-03-21T15:04:04+10:00December 8th, 2022|Business, Marketing tips, Not-for-profit|

Ideas to drive business growth

Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavour that supports a strong business strategy.  Marketing can, and should, help you achieve those objectives. You need a free space in the calendar with key staff to get things

2024-03-21T15:04:30+10:00November 8th, 2022|Marketing tips, Business|

Why you MUST dream about business marketing possibilities?

Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspect is about daring to do something different. So often people are hung up on the platform, execution, and costs or a marketing campaign itself. While these aspects are important, it is nothing without a vision. Marketing

2024-03-21T15:04:43+10:00October 27th, 2022|Business, Marketing tips|

Interested in ideas to drive business growth?

Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavor that supports a strong business strategy.  Marketing can, and should, help you achieve those objectives. You need a free space in the calendar with key staff to get things

2024-03-21T15:36:54+10:00August 18th, 2022|Marketing tips, Business, Not-for-profit|
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