One of the most common questions I get asked is what can you do to add real value to a brand? The key is in the word value! The way to do this is through addressing two problems, “accountability” and then defining/understanding what “value” truly means. The reason these are both problems has much
Do you agree or disagree with the old saying "don't judge a book by its cover"? In your personal life, you may respond in one way, but now ask if it is the same for you in business? Take it one step further; what about how you conduct yourself in business. When you sell
Value time! When is the right time to deliver a message (because you must have engagement before you can generate sales)? A commonly asked question by clients is “When is the right time to deliver a message?” We all want to maximise our audience reach and engagement. Timing is everything or is it? “Time might
If I tell you to vote (don’t worry this is not an election or political message, thi is about deminstrating a point with an idea we can all relate to now) for this party, or that a particular policy is wrong - would you immediately accept it? However if I explain why I have
I am regularly asked for how to make an immediate marketing impact. Immediately people start assuming I will recommend some form of advertising, but this never comes with a guarantee on the level of return on your investment. It requires strategy and time to design, structure, measure and tweak. It also requires a budget.
Are you looking to become a popular brand in the community in which you operate or is leadership something you value more? Take a moment to think about the difference between these two words. We live in a world where popularity is increasingly driving behaviour. For example, how many times have you checked to
These days, it's easy to become a content creator. With a plethora of platforms as your stage, tutorials to guide your creation and tools to pull your content together into one big, compelling picture, practically anyone can get into content creation. But what does it take to create genuine content in the eyes of
Your brand is at risk! The risk is tied directly to how you have been operating. It’s simple, if you have decided this is the way things will be done, and this is what you are delivering, to coin a phrase; “Houston we have a problem!" Arrogance and ego can help you
Leaders generally have a vision that drives them, but selling people on it is not always straight forward. What one person can see clearly is not usually shared by the next person. When you are marketing your vision, you need to be mindful of your communications and adjust, be it to for
Are you or your brand in a leadership role or seeking one? Do you have the respect of your staff and clients? The secret of how to win respect as a leader is summed up in a simple idea, 'create peace'. Clearly if you are the leader of a country, this is a much more onerous task, depending on the part of the world in which you find yourself.
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