The 𝘀𝘁𝗼𝗿𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗴𝗿𝗲𝗮𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 is the key to sales growth opportunities. I sat down for lunch (I know face-to-face meetings over lunch - such a novelty) with someone who was talking about strategies to measure the business temperature of a large audience who were there for a workshop. As the conversation flowed we
Leaders generally have a vision that drives them, but selling people on it is not always straightforward. What one person can see clearly is not usually shared by the next person. When you are marketing your vision, you need to be mindful of your communications and adjust, be it to for staff, clients, a
If you are someone who started a business or organisation from scratch, or you are a CEO who worked your way from the bottom up, it can be hard to let go. Leadership is putting the right people in the right jobs. It's acknowledging that even though you might be able to do it,
Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavour that supports a strong business strategy. Marketing can, and should, help you achieve those objectives. You need a free space in the calendar with key staff to get things
Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspect is about daring to do something different. So often people are hung up on the platform, execution, and costs or a marketing campaign itself. While these aspects are important, it is nothing without a vision. Marketing
Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavor that supports a strong business strategy. Marketing can, and should, help you achieve those objectives. You need a free space in the calendar with key staff to get things
We all get so busy in our jobs these days that we often make assumptions about the basics. We are sure we fixed them a long time ago and have not thought about them since. If you are a dreamer/a big picture person, the chances are when it comes to marketing, you want the end
Marketing leadership doesn't always come from sitting on your own, or just being surrounded by the same people, you need to seek out inspiration. In an age where almost everything it would seem can be found via the phone in your pocket… Have you worked out what is missing? You can jump online and
One of the most common questions I get asked is what can you do to add real value to a brand? The key is in the word value! The way to do this is through addressing two problems, “accountability” and then defining/understanding what “value” truly means. The reason these are both problems has much
Do you agree or disagree with the old saying "don't judge a book by its cover"? In your personal life, you may respond in one way, but now ask if it is the same for you in business? Take it one step further; what about how you conduct yourself in business. When you sell
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