Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely?
Marketing is a creative endeavour that supports a strong business strategy. Marketing can, and should, help you achieve those objectives.
You need a free space in the calendar with key staff to get things started. Encourage lateral thinking, thinking outside of the box, and be inspired by past experiences of others, even if they are in unrelated fields.
How you treat ideas is critical, here is why…
The key to having a successful ideas workshop is to enable an atmosphere where nobody is going to be cut off because they have not considered all the implications first. The analogy with a newborn child is important because you want to marvel at them first, appreciate them and let them grow. At the same time, they need guidance because we work within boundaries and you always need to consider the variables.