If you are someone who started a business or organisation from scratch, or you are a CEO who worked your way from the bottom up, it can be hard to let go. Leadership is putting the right people in the right jobs. It’s acknowledging that even though you might be able to do it, using other people means you use your time in a better way.
Giving other people the opportunity to focus in their area of expertise can work to the advantage of your brand. If everyone is pushing in the same direction, you can achieve so much more.
The challenge, however, is when a CEO takes the spotlight or the brand always comes first, those doing a job for you tend to feel like they are fading into the background. This is where your marketing skills need to kick in.
I want you to think about giving credit where credit is due.
You see, marketing is not always about an external exercise, it’s sometimes about an internal exercise. Now, granted it’s not always possible to give an internal person the external credit that perhaps they deserve, you may have to do it in a more internal setting because it’s the brand. And often, the CEO can be the most important figurehead but that doesn’t mean you should not acknowledge them.
So think about this week finding an opportunity to publicly – at least internally – acknowledge the person that is responsible for something that has really made a difference to your brand. It might be as simple as sending them a card or an email, or giving them a presentation, or a voucher.
Acknowledge them this week because it’ll help your brand grow because they’ll feel so much more important and a part of it.