Quantity versus Quality marketing – what is the right formula?

It's an age-old debate, where do you stand when it comes to quantity versus quality?  What is the right formula for your marketing?  How do you judge success on social media, email marketing or other types you use? The fascinating thing about all the mass marketing techniques you can adopt is the percentage of

2023-05-30T09:58:10+10:00December 8th, 2022|Business, Marketing tips, Business, Business, Not-for-profit|

Why you MUST dream about business marketing possibilities?

Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspect is about daring to do something different. So often people are hung up on the platform, execution, and costs or a marketing campaign itself. While these aspects are important, it is nothing without a vision. Marketing

2023-05-10T15:48:02+10:00October 27th, 2022|Business, Business, Marketing tips, Marketing tips|

Interested in ideas to drive business growth?

Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavor that supports a strong business strategy.  Marketing can, and should, help you achieve those objectives. You need a free space in the calendar with key staff to get things

When is the right time to deliver a message?

Value time!  When is the right time to deliver a message (because you must have engagement before you can generate sales)?   A commonly asked question by clients is “When is the right time to deliver a message?” We all want to maximise our audience reach and engagement. Timing is everything or is it? “Time might

How to make an immediate marketing impact?

I am regularly asked for how to make an immediate marketing impact. Immediately people start assuming I will recommend some form of advertising, but this never comes with a guarantee on the level of return on your investment. It requires strategy and time to design, structure, measure and tweak. It also requires a budget.

2022-04-21T14:27:34+10:00April 21st, 2022|Business, Business, Marketing tips, Marketing tips|
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