How can your brand afford the marketing it...

Your brand must find a way to afford the marketing it needs. If you are serious about growing your business and staying financially viable for years to come, then you need to be focussing on...

Small business marketing consultant

It’s not my favourite term, but a ‘small business marketing consultant’ (in fact I am cringing as I type this*) is essential to most businesses success and long term viability. More than ever the skills...

The Academy Award Goes to…

The Oscar nominations are out and our news feeds are filled with stories about the hopefuls and those who have been snubbed. Yay for Margot Robbie and bad luck for Hugh Jackman. In your mind,...

The end of year business dilemma

The end of year business dilemma is the end of year sales, Christmas sales, holiday sales…everywhere sales. It is easy to get wrapped up in these common tactics. Throw in the entry of Amazon into...

Branding that gets to the point

Branding that gets to the point, can make or break a business or a not-for-profit organisation. Your logo must say what you are about and tell a story that includes the tagline and image. I have...

How do I compete?

How do I compete?  It’s a simple question that’s asked right across the business world – from small businesses to large. Surprisingly, the answer is also simple if you are prepared to improve your business...

Where branding meets architecture

Where branding meets architecture, is an interesting idea most businesses have not explored.  Branding is critical to get right, and for most of us, there are limited opportunities outside of our website, a brochure and...

Stephen Colbert Launches His Own Branding

American Late Show TV Host, Stephen Colbert has taken a dig at celebrities who launch their own personal branding lifestyle. His response is to put up his own branding – Covetton House. According to the nowbuzzing...

I have a dream

“I have a dream”, perhaps one of the most famous phrases from one of the most famous speeches.  How many of us have stood, if only in our minds, in front of a mass of...

Tips to check your business foundations

So you are back into the swing of things and the holidays seem like a distant memory already.  Before you get too bogged down in the day-to-day, plan to put aside a few hours away...