It's an age-old debate, where do you stand when it comes to quantity versus quality? What is the right formula for your marketing? How do you judge success on social media, email marketing or other types you use? The fascinating thing about all the mass marketing techniques you can adopt is the percentage of
If you are someone who started a business or organisation from scratch, or you are a CEO who worked your way from the bottom up, it can be hard to let go. Leadership is putting the right people in the right jobs. It's acknowledging that even though you might be able to do it,
Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspect is about daring to do something different. So often people are hung up on the platform, execution, and costs or a marketing campaign itself. While these aspects are important, it is nothing without a vision. Marketing
Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavor that supports a strong business strategy. Marketing can, and should, help you achieve those objectives. You need a free space in the calendar with key staff to get things
We all get so busy in our jobs these days that we often make assumptions about the basics. We are sure we fixed them a long time ago and have not thought about them since. If you are a dreamer/a big picture person, the chances are when it comes to marketing, you want the end
Do you agree or disagree with the old saying "don't judge a book by its cover"? In your personal life, you may respond in one way, but now ask if it is the same for you in business? Take it one step further; what about how you conduct yourself in business. When you sell
Value time! When is the right time to deliver a message (because you must have engagement before you can generate sales)? A commonly asked question by clients is “When is the right time to deliver a message?” We all want to maximise our audience reach and engagement. Timing is everything or is it? “Time might
I am regularly asked for how to make an immediate marketing impact. Immediately people start assuming I will recommend some form of advertising, but this never comes with a guarantee on the level of return on your investment. It requires strategy and time to design, structure, measure and tweak. It also requires a budget.
Are you looking to become a popular brand in the community in which you operate or is leadership something you value more? Take a moment to think about the difference between these two words. We live in a world where popularity is increasingly driving behaviour. For example, how many times have you checked to
These days, it's easy to become a content creator. With a plethora of platforms as your stage, tutorials to guide your creation and tools to pull your content together into one big, compelling picture, practically anyone can get into content creation. But what does it take to create genuine content in the eyes of
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