How to prevent arrogance and ego from becoming...
Your brand is at risk! The risk is tied directly to how you have been operating. It’s simple, if you have decided this is the way things will be done, and this is what you...
Don’t Oversell Your Vision
Leaders generally have a vision that drives them, but selling people on it is not always straight forward. What one person can see clearly is not usually shared by the next person.
How to grow your brand?
Simple Marketing Tip
How can your brand afford the marketing it...
Your brand must find a way to afford the marketing it needs. If you are serious about growing your business and staying financially viable for years to come, then you need to be focussing on...
Small business marketing consultant
It’s not my favourite term, but a ‘small business marketing consultant’ (in fact I am cringing as I type this*) is essential to most businesses success and long term viability. More than ever the skills...
The Academy Award Goes to…
The Oscar nominations are out and our news feeds are filled with stories about the hopefuls and those who have been snubbed. Yay for Margot Robbie and bad luck for Hugh Jackman. In your mind,...
The end of year business dilemma
The end of year business dilemma is the end of year sales, Christmas sales, holiday sales…everywhere sales. It is easy to get wrapped up in these common tactics. Throw in the entry of Amazon into...
Branding that gets to the point
Branding that gets to the point, can make or break a business or a not-for-profit organisation. Your logo must say what you are about and tell a story that includes the tagline and image. I have...
How do I compete?
How do I compete? It’s a simple question that’s asked right across the business world – from small businesses to large. Surprisingly, the answer is also simple if you are prepared to improve your business...
Where branding meets architecture
Where branding meets architecture, is an interesting idea most businesses have not explored. Branding is critical to get right, and for most of us, there are limited opportunities outside of our website, a brochure and...
- 1
- 2