Do you agree or disagree with the old saying "don't judge a book by its cover"? In your personal life, you may respond in one way, but now ask if it is the same for you in business? Take it one step further; what about how you conduct yourself in business. When you sell
Value time! When is the right time to deliver a message (because you must have engagement before you can generate sales)? A commonly asked question by clients is “When is the right time to deliver a message?” We all want to maximise our audience reach and engagement. Timing is everything or is it? “Time might
I am regularly asked for how to make an immediate marketing impact. Immediately people start assuming I will recommend some form of advertising, but this never comes with a guarantee on the level of return on your investment. It requires strategy and time to design, structure, measure and tweak. It also requires a budget.
Are you looking to become a popular brand in the community in which you operate or is leadership something you value more? Take a moment to think about the difference between these two words. We live in a world where popularity is increasingly driving behaviour. For example, how many times have you checked to
These days, it's easy to become a content creator. With a plethora of platforms as your stage, tutorials to guide your creation and tools to pull your content together into one big, compelling picture, practically anyone can get into content creation. But what does it take to create genuine content in the eyes of
Your brand is at risk! The risk is tied directly to how you have been operating. It’s simple, if you have decided this is the way things will be done, and this is what you are delivering, to coin a phrase; “Houston we have a problem!" Arrogance and ego can help you
Leaders generally have a vision that drives them, but selling people on it is not always straight forward. What one person can see clearly is not usually shared by the next person. When you are marketing your vision, you need to be mindful of your communications and adjust, be it to for
Simple Marketing Tip “How to grow your brand?” In order to know how to grow your brand, you first need to assess its current status. You may have a gut instinct, but some reflection on your marketing activities over the past couple of years will give you a true insight. The
Your brand must find a way to afford the marketing it needs. If you are serious about growing your business and staying financially viable for years to come, then you need to be focussing on marketing. When you realise the scope of work which needs to be done you know you
It’s not my favourite term, but a ‘small business marketing consultant’ (in fact I am cringing as I type this*) is essential to most businesses success and long term viability. More than ever the skills of a marketerare breaking off into increasingly specialised subsets. There is no way a business owner can still
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