Your brand is at risk! The risk is tied directly to how you have been operating. It’s simple, if you have decided this is the way things will be done, and this is what you are delivering, to coin a phrase; “Houston we have a problem!" Arrogance and ego can help you
Leaders generally have a vision that drives them, but selling people on it is not always straight forward. What one person can see clearly is not usually shared by the next person. When you are marketing your vision, you need to be mindful of your communications and adjust, be it to for
To increase charity awareness, you must be producing content regularly which engages your audiences. That means you must think well beyond talking about services or what you do and events/ways you are trying to raise money. To have an effective strategy in place, so your cause can have a stronger voice in the
There is a major role that the expertise held within your stakeholder groups will need to play if you are going to increase not-for-profit awareness, as a long term strategy. You must harness the experts, whether they work for you or support you in some way. It is their knowledge which
Identifying communications platforms Identifying relevant communication platforms is an essential consideration in your journey to raising awareness of your not-for-profit or charity. The days of only sending a newsletter out in the post four times a year have long since past. People’s expectation for more immediate and accessible information have given
It may seem like stating the obvious, but raising awareness of your charity relies on you knowing what your community wants from you. Once you have identified your stakeholders and started looking at who they are, you need to continue to follow, what is ultimately part of the 12 step process I have identified, to be
If you want to raise awareness of your charity or not-for-profit, you have to take the time to consider your various stakeholder audiences and ask the question about each of them – what do they talk about? Too often charities (and businesses for that matter), become so caught up in talking to people, they don’t listen.
Start with identifying your stakeholders To increase awareness of your not-for-profit or charity – identifying your stakeholders is a key step. To have an effective strategy in place, so your cause can have a stronger voice in the community, you need to follow a 12 step process. It is a long term
Dividing up your stakeholders To increase awareness of your charity or not-for-profit, dividing up your stakeholders is a key step. There is a 12 step process you need to follow, in order to create an effective strategy to give your cause a stronger voice in the community. This is about making a long term commitment,
Look into who you’re missing Increasing awareness of your charity or not-for-profit, must include the important step of looking into who you’re missing. Too often people make generalised assumptions about this key group and don’t take the time to consider who they are and why they might be interested. To take a
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