Remember, marketing is not always about going direct to clients to try and sell them something. You are also marketing your ideas to staff, investors or suppliers. No matter who the target, poor communication can have long term impacts on your brand.
Ask yourself this question every time you put together a new communication:
Will your audience have the same understanding of what you are saying as you have in your mind?
It is always better to assume they don’t have the same perspective or knowledge and explain things in more detail or better yet have a follow-up conversation to check with them.
Sometimes having an independent person, who has limited knowledge of your brand, come in and assess your communications, can be very revealing. By the same token, surveying your audiences will also help you clarify your messages.
Important final tip
If you want clarity – tell a story and don’t just give them the facts. Stories help engage people and are without doubt more memorable than just plain facts.
Take a look back quickly at this article, I have carefully woven through several partial stories to demonstrate what I mean.
Telling stories to deliver key messages and doing it from a position of authority is the key to successful engagement and opens up real opportunities for better quality sales.
Contact us today to have about your marketing messages, Let us help you get on the right path to success.