Do you give ideas the respect they deserve?
Does your workplace do enough to encourage sessions where ideas flow freely?
Marketing is a creative endeavor that supports a strong business strategy. Marketing can, and should, help you achieve those objectives.
You need a free space in the calendar with key staff to get things started. Encourage lateral thinking, thinking outside of the box and be inspired by past experiences of others, even if they are in unrelated fields.
How you treat ideas is critical, here is why…
It does not have to go in the too-hard basket
I have been part of some bold initiatives in the past which started with an idea that many thought was crazy, or at least impossible to pull off. Where there is a will, there’s a way. You just need to make sure if you can pull off a big idea, it is worthwhile because it is ticking some important criteria.
Don’t make the KPI for any idea impossible to achieve. Expectations always need to be reasonable.