Develop personas Increasing awareness of your not-for-profit or charity, can only happen if you truly understand the people you are attempting to talk with, those who are your audience, current and potential. This is all...
There is no quick fix to raise awareness of your not-for-profit or charity, there is an ongoing process you need to undertake. We have developed 12 steps for you to follow, so you can build...
The 12 steps to increase awareness of your charity or not-for-profit is a three-phased approach, which will have a far-reaching, long-term positive impact. There is no magic quick fix or simple idea which has a lasting...
Strategic marketing plans for not-for-profits are more critical than ever, but far too often organisations get them wrong or Board’s move in a different direction in spite of the best advice given. We live in...
Let me tell you why we love not-for-profits (and you should, too!) because there is more to it than, “it’s a nice thing to do”. This sector includes around 600,000 organisations in Australia of which more...
I’m often asked how to promote a not-for-profit organisation, by people desperate to give a voice to their worthy cause. There is no simple answer, but there is a scale which most organisations fit on. It...
When it comes to marketing ideas for not-for-profits/charities, we all want to know what is the next big thing? Indeed we want to be the first because of all too quickly the idea goes stale. What...
I want to give you some tips for ‘DIY maketing – how to get started’, but honestly the first tip I should really give you is DON’T! Whether you are a bueinss or a not-for-profit/charity,...
Season for giving If a $2 donation was made for every Australian we could raise over $40M and really make it a season of giving
Dirty profits Dirty profits is the headline screaming from an article produced by Pro Bono Australia today about the not-for-profit sector. The article picks up on a discussion at a conference in Melbourne on ‘Creating...
