It’s funny how when people think about content, they struggle for ideas, yet when you go to the BBQ, you never have to think about what topics to discuss. If you are part of a community, which means understanding and relating to them, the content should flow easily and naturally. Think of your organisation as being at the BBQ and you are contributing something relatable to the current topic of conversation. The trick is knowing there are lots of conversations going on covering a multitude of topics. Give freely your expertise and in so doing build your brand.
When an organisation is seen as an expert, people seek or follow them for their guidance. The greater the contribution, the more widely you cast the net – your brand builds and your audience grows.
Follow all the steps in the e-book below and you will go a long way towards creating a strong voice for your worthy cause.