When an expert is what you need

Many people claim to be experts of one type or another in their chosen field, but I find myself asking the question – what makes you an expert?

Is simple PR being overlooked?

I don’t know about you, but my head is spinning with all the communication channels available to us today, not to mention those that will arrive on our doorstep soon.  The most common question I...

Is disability a negative marketing term we can...

Language can carry baggage with it and it is an issue that has come up in several conversations I have had recently that impacts the primary communication and marketing tools of businesses and not-for-profit organisations....