Pulling the right marketing trigger

Pulling the right marketing trigger can be complicated, even if the solution may seem obvious to some. For example, if you were the President of the United States right now, would you ban guns? 

How can your brand afford the marketing it...

Your brand must find a way to afford the marketing it needs. If you are serious about growing your business and staying financially viable for years to come, then you need to be focussing on...

Small business marketing consultant

It’s not my favourite term, but a ‘small business marketing consultant’ (in fact I am cringing as I type this*) is essential to most businesses success and long term viability. More than ever the skills...

Does your brand identity really matter?

Every day we are swamped by brand images, whether you are walking down the street, watching TV or online. If you tried to take a count of the number of brands you were surrounded by...