Are you of the belief that your life is like driving down a highway, hoping you will find the proverbial pot of gold which equates to happiness? Or have you worked out what you want from life, and every day you slowly chip away at achieving it? There is a subtle difference between the two approaches.
On which side of the fence do you sit on this one?
It matters because, what applies in life also applies for a business or not-for-profit, particularly when it comes to marketing your brand. To begin your marketing you must know the end. Let me explain…
This week, I want to have a think about where your marketing strategy is going. Is it truly supporting your business plan?
Your business plan must come first. You must know what the vision is you must know where you’re going ultimately. Because if you don’t, then your marketing strategy is not going to take you anywhere in particular.
Marketing is a creative endeavor but ultimately, you need to have as many assurances as possible that you’re heading in the right direction.
Otherwise, it can be far to hit and miss and the repercussions can be huge.
So this week take a good look, make sure you’ve got a business strategy. Make sure you know where the end is where you want to be going. What is your endgame? Make sure your marketing is there to support it.