Is your name bad for business? The answer is, it is part of your business name then more than likely the answer is yes. Still not sure? Ask yourself, is your business under performing; is the revenue is not as high as you would like? Take a moment to look at
Pulling the right marketing trigger can be complicated, even if the solution may seem obvious to some. For example, if you were the President of the United States right now, would you ban guns? Trump’s latest marketing problem President Trump is battling something particularly his most recent predecessors have struggled
Your brand must find a way to afford the marketing it needs. If you are serious about growing your business and staying financially viable for years to come, then you need to be focussing on marketing. When you realise the scope of work which needs to be done you know you
It’s not my favourite term, but a ‘small business marketing consultant’ (in fact I am cringing as I type this*) is essential to most businesses success and long term viability. More than ever the skills of a marketerare breaking off into increasingly specialised subsets. There is no way a business owner can still
Every day we are swamped by brand images, whether you are walking down the street, watching TV or online. If you tried to take a count of the number of brands you were surrounded by each day you would be alarmed. But you should be more alarmed if you are in business
Are you trying to decide if your brand needs updating? Have you decided already and need help finding the right brand agency for the job? Are you starting a new business or brand and need to get underway on the fundamentals of marketing? Whatever your position, you are wondering just how to
The Oscar nominations are out and our news feeds are filled with stories about the hopefuls and those who have been snubbed. Yay for Margot Robbie and bad luck for Hugh Jackman. In your mind, you can’t help but start to consider your own favourites and the movies who received the most nominations that you have
In an age where our attention span lasts seconds, it is more important than ever to make sure you choose your words carefully to maximise your marketing. Too often the focus is on the way individual’s likes to say things, rather than using words which best resonate with your audience. The choices
The end of year business dilemma is the end of year sales, Christmas sales, holiday sales…everywhere sales. It is easy to get wrapped up in these common tactics. Throw in the entry of Amazon into the market, and businesses are increasingly finding themselves at a crossroads. How can they make money and
The marketing of same-sex marriage is hitting new highs as Australians are encouraged to vote; there is much for businesses and not-for-profits to learn from the campaigning. The advertising component is one thing, with businesses trying to capitalise on it, the roll out of celebrity endorsements in the media is another, and
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