gbadmin

The most common marketing problem I encounter is where people have done everything they believe to be right, and yet they are talking to me about why their marketing is not connecting. It is just not making the impact they had hoped for. The core of good marketing is an emotional

Do you consider yourself to be a generous person? What about your business – is it just as generous? When you give, do you do it out of an emotional need to share what you have, or do you do it hoping, or possibly even expecting something in return? We are

If you were to look at all your customers from the past year, would you be able to find what they have in common? It used to be that people would default to the answer that they all live in an immediate vicinity, but in a digital age this is a

Are you of the belief that your life is like driving down a highway, hoping you will find the proverbial pot of gold which equates to happiness? Or have you worked out what you want from life, and every day you slowly chip away at achieving it? There is a subtle

If you are someone who started a business or organisation from scratch, or you are a CEO who worked your way from the bottom up, it can be hard to let go. Leadership is putting the right people in the right jobs. It’s acknowledging that even though you might be able

Marketing leadership doesn’t always come from sitting on your own, or just being surrounded by the same people, you need to seek out inspiration. In an age where almost everything it would seem can be found via the phone in your pocket…have you worked out what is missing? You can jump

We all get so busy in our jobs these days, that we often make assumptions about the basics. We are sure we fixed them a long time ago and have not thought about them since. If you are a dreamer/a big picture person, the chances are when it comes to marketing you

Leaders know their limitations and build the framework around them to be able to achieve more. In simple terms when you look at larger organisations, they have financial director who is separate from the operations person who is separate from the human resources person. It is near impossible for one person

Do you put any stock in the idea that you have to ‘put out there to the universe what it is you want’ in order to have a chance of receiving it? Ever tried it to see if it works?Here is your chance to share – what is it you want for

Ever said something then noticed people whispering about it? Do you bother to ask them what you did wrong? Do you quickly try and correct your statement or do you push on regardless? When it comes to your personal brand you are impacted by what you say. When you are talking