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Simple Marketing Tip “How to grow your brand?” In order to know how to grow your brand, you first need to assess its current status. You may have a gut instinct, but some reflection on your marketing activities over the past couple of years will give you a true insight. The

Simple Marketing Tip “Why the health sector often fails and what we can learn from it?” There is much to learn from the marketing failures of the health sector. They are far too focussed on short term wins, and constantly need to find new buyers to replace the old. When it

Simple Marketing Tip “When is the right time to deliver a message?” A commonly asked question by clients is, when is the right time to deliver a message? We all want to maximise our audience reach and engagement. Timing is everything or is it? Time might well be the death of

Simple Marketing Tip How to connect your brand to success?” Do you love your clients? Do you love your staff? Do you love your other stakeholders? Love is a powerful word and far too easily thrown about without truly understanding its significance. You are not likely to ‘love’ a client the

Simple Marketing Tip “How to add real value to your brand?” One of the most common questions I get asked is what can you do to add real value to a brand? The way to do this is through addressing two problems, ‘accountability and then defining/understanding what ‘value’ truly means. The

Simple Marketing Tip “Take responsibility for helping others” From the video My marketing tip for this week is to spend some time thinking about the idea of giving information back to your audience. Far too often, we are selfish and hold on to everything yet we want

Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavour which supports a strong business strategy, whether you are a business or not-for-profit. Marketing can and should help you achieve those objectives. Sometimes it is about

Brand leaders control their messages. They take the time to consider every word. Why…because some words can have a dangerous our impact on your brand. I have three in mind. Can you think of any? There are some definite ‘no no’ words when you are delivering your marketing messages. Despite the

If you want your brand to be a market leader, you need to learn from the brands you hate. Hate is a powerful word and it is one you need to consider before your brand can be truly successful. If you hold a position of power within your business or organisation,