Social media is often referred to as the shining light in a changing world. The question is whether social media is leading the change or whether social media is just a consequence of a much broader change? If we understand the answer the answer to this question you get a better
To charities I say this, when it comes to selling the public on the costs of administration it is all in the way you sell the message and the openness in which you report on it. Following on from a previous blog on ‘ Donations to charities spent on administration‘
The Courier Mail in Brisbane has today released a report on ‘New website set to expose charities spending upwards of 60 percent of donations on administration costs.’ What amazes me is the theory that when you work for charities you should be doing it for nothing. In order for charities
How do you create a social media strategy, is a question I am often asked. The biggest danger that you face in developing a strategy for what is a new area for so many businesses and nonprofit or charity organisations is doing it in isolation. A social media strategy must be linked
Charity organisations are too conservative when it comes to adopting new technology The mention of new technology can send just about any charity running for cover. It’s not about the cost, although that can sometimes be a factor, it is about being conservative. The culture that exists in the sector is often
What’s in a name? It’s surprising how often the most obvious question is ignored. What’s in a name? Following on from conversations resulting from some of my previous blogs I thought I would briefly tackle this important issue. Whether you are in business or you are a nonprofit organisation, a name
The statement that non-profit is a money game for long term sustainability needs explanation, because the simple fact is there is a general misconception amongst the general public that these organisations should not and indeed can not make money. Notice I said money and not profit. It is not about profit, but
An annual report becomes more critical in times financial uncertainty The financial year closed. Everybody is talking market crashes and interest rates. We are all left wondering how it will impact. Amongst all that, you are faced with compiling an annual report. You have my sympathy. Writing an annual report while still
I read a very interesting blog about the ‘Top 5 lies about social media marketing‘ and I would encourage you to read the article. In a nutshell though here are the headlines: Size matters The medium is the message Social media gurus really do exist Social media is the new ‘media’
Many people claim to be experts of one type or another in their chosen field, but I find myself asking the question – what makes you an expert? Usually a title is earned and bestowed upon you by a recognised source. I can’t just claim to be a Professor or Lord can
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