I don’t know about you, but my head is spinning with all the communication channels available to us today, not to mention those that will arrive on our doorstep soon. The most common question I hear asked is – where do I start? I am a big believer that you should dive
Language can carry baggage with it and it is an issue that has come up in several conversations I have had recently that impacts the primary communication and marketing tools of businesses and not-for-profit organisations. Interestingly without any prompting from me, the word it revolves around seems most often to be
Communications management is about understanding your market and stakeholders, developing and implementing strategies to engage with them so you improve relationships then maximise opportunities for growth. It is not tele-communications, so if you are thinking I am about to talk mobiles and landlines, you have come to the wrong place.
Business talks about corporate responsibility or having a social conscience, but are charities / not-for-profit (NFP) / non-government organisations (NGO) doing enough to support this thirst (usually driven by staff) to give back to the community? Traditionally business have supported charities / NFP / NGO’s in three ways: Providing volunteers to
There is an old saying – “don’t mix business with pleasure." So many people have learned the hard way over the years that doing business with friends can harm relationships, even end them. I know of a few cases myself and invariably the endings are sad. But in a world of
The landscape for charities has been changing and significant events are likely to take place soon that will impact the sector forever. The National Disability Insurance Scheme (NDIS) is firmly on the agenda and its implementation will open the not-for-profit sector up to market forces like never before. For those of
There is an old and poignant expression, “you don’t get a second chance to make a first impression."It is so important to make sure the first impression you make as a business is the right one. That means constantly refining your messages. In other words, listening and responding to your audience.While you
One of the joys of establishing your own communications and marketing business is having to market yourself. It’s so much easier to be telling other people what and how they should b doing things. Of course that is exactly the point. If it was easy for everyone to communicate and market themselves
The question of how you are heard is more pertinent today for business than it has ever been. CommTogether is no different in that regard, operating as a voice amongst such a sea of noise both online and offline. There is no magic answer as to how to be heard, but
I have joined the trend and I now work in a ‘virtual’ office, perhaps I need to have a lower case ‘i’ in front of my name to complete the integration. It’s a wonderful idea – the virtual office. From the clients perspective of you can be anywhere but still be there
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