Personalised Communication Personalised communication seems to be waning. Interestingly when you do a search there is not much around to even define it. We are in an age of ‘social media’ where it seems to many it is ok to send group based messages. Sure they can sometimes give the illusion of
Communication Options The best way to start the new year off is by exploring communication options. Seriously, exploring communication options now while your mind is fresh is a lot easier than when you find yourself swamped by work demands. I spent a week in Vanuatu with no phone or email, switching
Not-for-profits Commission – good or bad? The Australian Charities and Not-for-profits Commission (ACNC) is fighting for its existence before it even begins. The establishment of this regulatory authority is embroiled in a political debate that has the Government on one side, the Coalition on the other and the Greens in the middle.
I am suffering from technology overload….how about you? Like so many I have been quick to want to jump on the technology bandwagon. The key word here is want. Of course we can’t always afford the latest and greatest because as far as I am aware there is no technology available
Charities are misunderstood Charities are misunderstood because they are often bad at marketing and fail to communicate the fundamentals of how they operate. I realise this is a bold generalist statement that will have many on the back foot, but the truth is there for all to see. Survey as many
Marketing disasters We have all seen our fair share of marketing disasters over the years, some more public than others of course. Marketing is a skill often misunderstood and grossly underestimated. Marketing can have an amazing impact on any business or not-for-profit, trouble is it can be bad if you
The list is about survival for both businesses and not-for-profit organisations / charities alike. The list is about the basics that I continue to see missed by so many. The list is simple but calculated. The list requires knowledge and specialised expertise. Here is the list to end all lists…
The Property Warehouse marketing launch In the last week The Property Warehouse has officially launched on the market. CommTogether, which has joined forces with a group of affiliated businesses to form www.sydneymarketingservices.com.au, played a lead role in the marketing of this brand. Late last year CommTogether was approached to build
Marketing and the Business of marketing tips I am often asked, for my business what marketing tips can you give? Of course I am quick to point out the business of marketing is just that…I am in marketing and that is my business. It is a skill and in my case is the accumulation of
Charities make a real difference to people’s lives and they do have the power to change the world. It’s a simple statement and one that I think most people will agree with, yet so often we overlook this reality. People who work for charities often do so accepting less pay and
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