12 steps to increase awareness of your charity or not-for-profit – three phased approach
The 12 steps to increase awareness of your charity or not-for-profit is a three-phased approach, which will have a far-reaching, long-term positive impact. There is no magic quick fix or simple idea which has a lasting impact. This is about following a process which will ultimately engage
Strategic marketing plans for not-for-profits
Strategic marketing plans for not-for-profits are more critical than ever, but far too often organisations get them wrong or Board’s move in a different direction in spite of the best advice given. We live in an age where communications mean everything for the success of your not-for-profit,
Why we love not-for-profits (and you should, too!)
Let me tell you why we love not-for-profits (and you should, too!) because there is more to it than, “it’s a nice thing to do". This sector includes around 600,000 organisations in Australia of which more than 50,000 are charities. They play a critical role in our community,
Not-for-profit survival tips for 2017
My not-for-profit survival tips for 2017 can be summed up in one word – ‘communications’. In particular, in 2017, you have to be part of the communications revolution. Any not-for-profit (including charities community groups and NGO’s) has a lot of moving parts to it and various things to
How to promote a not-for-profit organisation
I’m often asked how to promote a not-for-profit organisation, by people desperate to give a voice to their worthy cause. There is no simple answer, but there is a scale which most organisations fit on. It is a question of how willing they are to take the next step
Marketing ideas for not-for-profits/charities
When it comes to marketing ideas for not-for-profits/charities, we all want to know what is the next big thing? Indeed we want to be the first because of all too quickly the idea goes stale. What is easy to forget is the effort required for the big
