gbadmin

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So far gbadmin has created 148 blog entries.

What’s in a name? Tips on the importance of a name for your business or nonprofit

What’s in a name? It’s surprising how often the most obvious question is ignored.  What’s in a name? Following on from conversations resulting from some of my previous blogs I thought I would briefly tackle this important issue.  Whether you are in business or you are a nonprofit organisation, a name

2021-09-19T02:49:52+10:00September 16th, 2011|Not-for-profit|

Is disability a negative marketing term we can no longer use?

Language can carry baggage with it and it is an issue that has come up in several conversations I have had recently that impacts the primary communication and marketing tools of businesses and not-for-profit organisations. Interestingly without any prompting from me, the word it revolves around seems most often to be

2021-09-11T10:46:04+10:00July 7th, 2011|Not-for-profit|

Professional communications management can save you money

Communications management is about understanding your market and stakeholders, developing and implementing strategies to engage with them so you improve relationships then maximise opportunities for growth. It is not tele-communications, so if you are thinking I am about to talk mobiles and landlines, you have come to the wrong place.

2021-09-11T10:37:32+10:00June 30th, 2011|Uncategorized|

How to get a social conscience online

Business talks about corporate responsibility or having a social conscience, but are charities / not-for-profit (NFP) / non-government organisations (NGO) doing enough to support this thirst (usually driven by staff) to give back to the community? Traditionally business have supported charities / NFP / NGO’s in three ways: Providing volunteers to

2021-09-11T10:26:14+10:00June 22nd, 2011|Not-for-profit|
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