Marketing disasters We have all seen our fair share of marketing disasters over the years, some more public than others of course. Marketing is a skill often misunderstood and grossly underestimated. Marketing can have an amazing impact on any business or not-for-profit, trouble is it can be bad if you
The list is about survival for both businesses and not-for-profit organisations / charities alike. The list is about the basics that I continue to see missed by so many. The list is simple but calculated. The list requires knowledge and specialised expertise. Here is the list to end all lists…
The Property Warehouse marketing launch In the last week The Property Warehouse has officially launched on the market. CommTogether, which has joined forces with a group of affiliated businesses to form www.sydneymarketingservices.com.au, played a lead role in the marketing of this brand. Late last year CommTogether was approached to build
Marketing and the Business of marketing tips I am often asked, for my business what marketing tips can you give? Of course I am quick to point out the business of marketing is just that…I am in marketing and that is my business. It is a skill and in my case is the accumulation of
Charities make a real difference to people’s lives and they do have the power to change the world. It’s a simple statement and one that I think most people will agree with, yet so often we overlook this reality. People who work for charities often do so accepting less pay and
Social media is often referred to as the shining light in a changing world. The question is whether social media is leading the change or whether social media is just a consequence of a much broader change? If we understand the answer the answer to this question you get a better
To charities I say this, when it comes to selling the public on the costs of administration it is all in the way you sell the message and the openness in which you report on it. Following on from a previous blog on ‘ Donations to charities spent on administration‘
The Courier Mail in Brisbane has today released a report on ‘New website set to expose charities spending upwards of 60 percent of donations on administration costs.’ What amazes me is the theory that when you work for charities you should be doing it for nothing. In order for charities
How do you create a social media strategy, is a question I am often asked. The biggest danger that you face in developing a strategy for what is a new area for so many businesses and nonprofit or charity organisations is doing it in isolation. A social media strategy must be linked
Charity organisations are too conservative when it comes to adopting new technology The mention of new technology can send just about any charity running for cover. It’s not about the cost, although that can sometimes be a factor, it is about being conservative. The culture that exists in the sector is often
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