What’s in a name? Tips on the importance of a name for your business or nonprofit
What’s in a name? It’s surprising how often the most obvious question is ignored. What’s in a name? Following on from conversations resulting from some of my previous blogs I thought I would briefly tackle this important issue. Whether you are in business or you are
Non-profit is a money game for long term sustainability
The statement that non-profit is a money game for long term sustainability needs explanation, because the simple fact is there is a general misconception amongst the general public that these organisations should not and indeed can not make money. Notice I said money and not profit. It
Ease the pain of the annual report season
An annual report becomes more critical in times financial uncertainty The financial year closed. Everybody is talking market crashes and interest rates. We are all left wondering how it will impact. Amongst all that, you are faced with compiling an annual report. You have my sympathy. Writing
Top 5 lies about social media marketing
I read a very interesting blog about the ‘Top 5 lies about social media marketing‘ and I would encourage you to read the article. In a nutshell though here are the headlines: Size matters The medium is the message Social media gurus really do exist Social
When an expert is what you need
Many people claim to be experts of one type or another in their chosen field, but I find myself asking the question – what makes you an expert? Usually a title is earned and bestowed upon you by a recognised source. I can’t just claim to be
Is simple PR being overlooked?
I don’t know about you, but my head is spinning with all the communication channels available to us today, not to mention those that will arrive on our doorstep soon. The most common question I hear asked is – where do I start? I am a big
