Before you consider working with someone, you want to make sure you are aligned in your purpose.Read more
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Every day we are swamped by brand images, whether you are walking down the street, watching TV or online. If you tried to take a count of the number of brands you were surrounded by each day you would be alarmed. But you should be more alarmed if you are ...Read more
In an age where our attention span lasts seconds, it is more important than ever to make sure you choose your words carefully to maximise your marketing. Too often the focus is on the way individual’s likes to say things, rather than using words which best resonate with your audience. ...Read more
How happy and engaged are your clients? Marketing is a misunderstood area, but I have some top tips to set your thinking straight. As you will read, it comes down to knowing what marketing really is, before you can appreciate if you are doing it well. Most not-for-profits ...Read more
My experience has been that often people take a dim view professionally of the not-for-profit / NFP/ non-profit / charity (take your pick as to which term you prefer) sector. People tend to think that because of the not-for-profit tag it means the level of expertise is not as good as the commercial sector, that the people who work there are not at the same professional level. This is simply not true and more to the point it should never be the case ...
This is technically day three of CommTogether and establishing a website has been a priority. I want to be able to give everyone a sense of me, and what I can offer. I know that the unique experiences I have had in my working career have created a skill-set that many organisations, particularly in the not-for-profit sector and smaller businesses, think they can not afford. Worse still they are not really even thinking about the necessity for having a professional approach to the way they communicate ...