I was having a conversation recently with a business owner, who was struggling with people understanding the true value they could add to their clients. In fact, even people hiring this business were often doing so with limited insights into their true capability.
I began to dig a little deeper into their offer and it was a ‘wow’. The problem being, the story he shared with me, which he rarely if ever shared before. It was only because of my prodding that it came out.
We had traded a few messages before and had a brief introductory chat, but this now was solidifying that one crucial thing you need to do with your audience. By audiences, it can include partners, existing clients (who may not know your full offer) and potential new ones.
So what is the one thing you need to do…the answer is surprisingly simple…
Allow people the opportunity to like, know and trust you, building your authority by telling authentic stories consistently so they are accessible.
If you want to be seen as the go-to person, then you need to keep educating your audience. You never know what time they will be tuned in, where they will be watching, and most importantly when they or someone they know may need you.
To build ‘like, know, trust’ you must be consistent and add value.
It’s not about how to do something, it’s about people knowing you are the one to address a need.
Ask yourself, how often and on how many platforms are you communicating about your expertise?
Do enough people appreciate the value you offer to make sure no matter what is going on in the world, you will have a steady stream of business?
If the answer is no…then reach out so we can set about changing that for you now, instead of waiting for when things start going south.
If the prospect of undertaking this sort of engagement is exhausting (don’t worry, in my experience that is 90% of business leaders because it takes them away from their core role that they love doing), then contact us, and let’s start a conversation.
Based on a career of unique insights as a communications and marketing specialist, we as a Sydney marketing service provider developed a framework from which brands can achieve and increase their authentic engagement, helping them realise their goals. We educate, assess, recommend and generating ideas, creating clear achievable pathways for brands to move forward.