My Gene Jewel

When we began working with this Brisbane based business, it was transitioning from basic operations to looking to open larger sales opportunities, diversifying its reach and appeal.


Jewellery – retail, Genetics


An initial measurable assessment and plan were developed followed by some one-on-one sessions to further develop a series of potential ideas to pursue and ultimately implement a clear strategy.

The branding needed to be updated to reflect its innovative product offering. A tag line was introduced to help begin to explain the brand.

The project included developing a website accommodating a complex series of options from which visitors can build their personalised products online. A large number of variables are considered before revealing simulations of the product to the user.

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