An initial measurable assessment and plan were developed followed by some one-on-one sessions to further develop a series of potential ideas to pursue and ultimately implement a clear strategy.
The branding needed to be updated to reflect its innovative product offering. A tag line was introduced to help begin to explain the brand.
The project included developing a website accommodating a complex series of options from which visitors can build their personalised products online. A large number of variables are considered before revealing simulations of the product to the user.