The Models Method – Part 1

SUMMARY:

Overview:

– This episode explores the significance of visual communication and the Genius Model.

– It also discusses the use of models in teaching physics and unique approaches in organizations.

– Additionally, it touches on the power of business for growth and the lack of frameworks in communication.

Topics:

1. The Importance of Visual Communication:

– Visual communication captures 83% of the information we gather.

– Simon Bowen emphasizes the use of visuals to convey complex ideas and make communication engaging.

– Adding structure and choreography to visual models enhances understanding and desirability.

2. The Genius Model and Visual Frameworks:

– The Genius Model, created by Simon Bowen, organizes intuitive genius into a structured format.

– Visual frameworks help people make sense of ideas and retain information.

– The Genius Model incorporates science and psychology, including choreography, to enhance communication and problem-solving.

3. Teaching Physics and Using Models:

– Drawing and using models are essential for teaching physics and engaging 15-year-old boys.

– Models serve as powerful tools for teaching and communication.

This episode provides insights into the importance of visual communication, the Genius Model, and the use of models in teaching physics. It highlights the role of visuals in enhancing understanding and engagement, as well as the benefits of structured frameworks. Listeners will gain a deeper understanding of how visuals and models can improve communication and problem-solving in various contexts.

TRANSCRIPT:

Transcripts: Anthony perl: (00:00:03) Welcome to Biz Bites, brought to you by CommTogether

Anthony perl: (00:00:05) helping businesses like yours build their brand through telling amazing stories to engage and grow audiences on multiple platforms.

Anthony perl: (00:00:22) Well, hello everyone, and welcome to another episode of Biz Bites.

Anthony perl: (00:00:25) And I am really excited about my guest that I’ve got today.

Anthony perl: (00:00:30) He’s the founder of the Genius model.

Anthony perl: (00:00:33) I think that is the best way of describing what he does.

Anthony perl: (00:00:37) Simon Bowen, the big welcome to the program.

Anthony perl: (00:00:40) Thank you so much for your time, Simon.

Anthony perl: (00:00:46) Let’s just delve straight into it because it’s a little bit ironic that we’re talking audio and and and you’re a visual and you’re the visual guy, but but tell me about that, that concept of the visual, because you know to me there’s there are different types of learning that people have and visual is a big element of that.

Anthony perl: (00:01:07) So where does it all start for you?

Anthony perl: (00:01:10) Well.

Simon Bowen : (00:01:11) I’ll I’ll paint the picture visually via an auditory medium, right.

Simon Bowen : (00:01:18) And so I I started life in Technic in a technical field and primarily in electrics and electronics.

Simon Bowen : (00:01:26) But I but I really started life living in the country.

Simon Bowen : (00:01:30) And you know, if you, if you, if you live around farmers and you get your driver’s license, you got to go somewhere and they grab a stick and they draw a map in the ground.

Simon Bowen : (00:01:40) They go, you know, just drive down this road and about 5 kilometres before the old shed, that’s where you got to turn right.

Simon Bowen : (00:01:45) I mean defies 5 kilometres before the old shed, right.

Simon Bowen : (00:01:49) Basically drive to the shed and come back 5 kilometres, you know, But they they draw in the dirt.

Simon Bowen : (00:01:55) My father would always make a sketch of something he was going to build in the shed, and he put dimensions on it and measures.

Simon Bowen : (00:02:02) And then I started working in electronics and electrics, which of course is a field where you can’t actually see the thing that you’re doing.

Simon Bowen : (00:02:12) You can’t see an electron move, right?

Simon Bowen : (00:02:14) And you can’t see a transistor operating.

Simon Bowen : (00:02:17) And so you have to do everything through a circuit diagram.

Simon Bowen : (00:02:20) You you have to have a model of reality on paper that you can use as a blueprint to work from.

Simon Bowen : (00:02:25) And indeed everything that has been created in the human world was an idea in someone’s head first.

Simon Bowen : (00:02:33) The metaphysics of the transition is it was an idea in someone’s head first.

Simon Bowen : (00:02:38) Then its first appearance in the actual physical world was invariably a drawing on paper or or a or a ad drawing on a computer or something.

Simon Bowen : (00:02:48) And so the the metaphysical appearance of almost everything any human’s ever made is a drawing 1st.

Simon Bowen : (00:02:54) And when I kind of thought about that, I thought, Oh my goodness, you know, we we, we sell services, advisory, you know, consultancy, coaching.

Simon Bowen : (00:03:04) And we don’t even put a blueprint in place for the for the, for the client, for the buyer.

Simon Bowen : (00:03:09) You know, if you went to an architect and said, hey, I’ve got a great idea for a house in my head, can you build it for me?

Simon Bowen : (00:03:13) The architect would say no, we need to draw plans, right?

Simon Bowen : (00:03:16) But someone, someone goes to, someone says, can you help me, you know, 10X my business.

Simon Bowen : (00:03:21) And the person goes, of course I can.

Simon Bowen : (00:03:22) Let’s go.

Simon Bowen : (00:03:23) No.

Simon Bowen : (00:03:24) The person needs a blueprint for the brain that sits between thought and and result.

Simon Bowen : (00:03:30) So what we actually have is this sequence.

Simon Bowen : (00:03:32) If you imagine a hierarchy coming from the top to the bottom, we have thought at the top, we have the the concept in the middle and we have the result at the bottom.

Simon Bowen : (00:03:40) And you need to be able to give people a map for the concept.

Simon Bowen : (00:03:44) There’s there’s, there’s some, there’s other science behind this as well.

Simon Bowen : (00:03:47) As I became more and more focused on this, I really started looking at how communication works.

Simon Bowen : (00:03:53) Because there’s a there’s a, there’s a reality to the fact that genius only becomes genius when other people benefit from it.

Simon Bowen : (00:04:03) So Picasso is an artist, and he’s a genius, But he only becomes a genius when other people can enjoy his artwork and appreciate it and value it.

Simon Bowen : (00:04:14) Prior to that, he’s a great artist for his own purposes.

Simon Bowen : (00:04:17) It doesn’t make him a genius, right?

Simon Bowen : (00:04:18) A genius is what happens when people benefit from what you do.

Simon Bowen : (00:04:22) And so most people have an intuitive genius about what they do, and most companies get their company genius in the origin story of the founder or the originator.

Simon Bowen : (00:04:34) So much market differentiation comes from the origination of the idea and then and then the founder steps back from the business and the genius they brought to the business starts to dissipate and the company starts to commoditise.

Simon Bowen : (00:04:47) So you know people can’t buy your intuitive genius, it doesn’t feel organised.

Simon Bowen : (00:04:53) So we need to take that intuitive genius, put it into a framework that allows to become organised genius so that people can buy the picture.

Simon Bowen : (00:05:00) And hence we created the genius model and visual models, ways of capturing complex ideas into these visual frameworks.

Simon Bowen : (00:05:08) And the visual framework does two things.

Simon Bowen : (00:05:12) When we just use words, written or spoken, to explain things to people, they go, I hear you, but it’s just noise.

Simon Bowen : (00:05:20) And only 11% of the information we gather from the world around us comes in through the auditory channel, which also includes reading words because we’re reading them out loud to ourselves in our head, right 83% comes through the optic nerve.

Simon Bowen : (00:05:34) 83% of the information we gather comes through the visual channel.

Simon Bowen : (00:05:39) So if we can turn spoken and written word into a visual, it becomes so much more interesting.

Simon Bowen : (00:05:45) It’s not just noise.

Simon Bowen : (00:05:46) Now it’s interesting and people go, oh, I see, right.

Simon Bowen : (00:05:51) What we kind of discovered was if we had a structural element to that, so we can get up to the 8, we can tap into the 83% visual plus 11% auditory.

Simon Bowen : (00:06:00) We’re now at 94% input channel and we can add structure to it, make it a model.

Simon Bowen : (00:06:08) People go, I see, I hear you, I see.

Simon Bowen : (00:06:11) And I get it because the model allows them to make sense of it and hold on to this image.

Simon Bowen : (00:06:17) And when people say I see and I get it, it becomes desirable.

Simon Bowen : (00:06:21) And then we added choreography, the way you walk through the model to make it viable.

Simon Bowen : (00:06:26) So there’s a whole lot of science and psychology under this as well.

Simon Bowen : (00:06:30) It wasn’t just an accidental thing, you know, but it comes from it.

Simon Bowen : (00:06:35) It comes from growing up in a community where people want the simplest, fastest way to explain something.

Simon Bowen : (00:06:41) And generally they would draw to do it a, a, a, a work life that required you to actually be able to understand a model of something complex, simplified on paper, just lines to be able to solve really, really difficult problems.

Simon Bowen : (00:06:56) So you know, it’s kind of that’s, I mean I’ve thought about where’s it all come from, but that’s probably and then I had then in a former life, I thought I’d be a high school teacher.

Simon Bowen : (00:07:09) So I, you know, I got my bachelor of education everything else.

Simon Bowen : (00:07:13) And then I, you know, when I’m teaching teenagers, I realise I’m not going to spend 40 years trying to teach teenagers.

Simon Bowen : (00:07:17) That’s like I’m not cut out for this.

Simon Bowen : (00:07:19) You know, trying to teach physics, you know, to to to 15 year old boys is not the greatest fun and you can’t do it if you can’t draw it.

Simon Bowen : (00:07:28) Like if you’re teaching physics, you got to be able to draw, you know, the law of inertia or you can’t.

Simon Bowen : (00:07:35) You just can’t grab their attention if you can’t draw.

Simon Bowen : (00:07:39) And so that all I guess coalesced.

Simon Bowen : (00:07:43) And as a consultant I would draw models and I just assumed everybody used models until one day someone took me aside and went, you need to teach this stuff.

Simon Bowen : (00:07:54) And that was the start of it.

Simon Bowen : (00:07:55) Yeah, as a, as a as a its own business.

Anthony perl: (00:07:59) I I love it.

Anthony perl: (00:08:00) I mean I I know before I encountered you that, you know I was talking about frameworks for, for with clients and in a very unsophisticated way I suppose in in those days.

Anthony perl: (00:08:12) And I think the the interesting thing when you talk about the the Genius is that that’s what many organisations, businesses don’t realise that they have there that they have their own.

Anthony perl: (00:08:25) Often it’s their own unique approach to the way they do things based on their own experiences and that’s where it lies.

Anthony perl: (00:08:31) A lot of people think oh you know it’s just it’s it’s just the same as what everybody else is, but it invariably isn’t.

Anthony perl: (00:08:38) There’s always your own spin, isn’t there?

Anthony perl: (00:08:40) Yeah.

Simon Bowen : (00:08:40) Absolutely.

Simon Bowen : (00:08:41) And I have a really strong belief in business as one of the most powerful forces for grow on the planet.

Simon Bowen : (00:08:49) If the right people are leading it for a few reasons, business run well as self-sustaining right.

Simon Bowen : (00:08:55) Charities are not, they need handouts.

Simon Bowen : (00:08:57) Business can broach international borders like governments can’t.

Simon Bowen : (00:09:01) You know, business can mobilize at a much greater, greater speed than almost anybody else.

Simon Bowen : (00:09:08) And business has the potential to solve some of the biggest problems because businesses only exist if they solve a problem, right?

Simon Bowen : (00:09:16) So, and if they solve the problem in practical, tangible terms.

Simon Bowen : (00:09:21) So business in the hands of the right leaders is maybe one of the most powerful forces to go on the planet.

Simon Bowen : (00:09:27) And therefore selling should be the most noble thing any business does, Which means, you know, transparent with integrity.

Simon Bowen : (00:09:35) And that means you’ve got to let people see the value, right?

Simon Bowen : (00:09:39) And so as we started getting people to think about frameworks and models to express value, we started to discover this issue twofold.

Simon Bowen : (00:09:50) One is people were fundamentally I’ll equipped with frameworks as a language.

Simon Bowen : (00:09:57) They weren’t taught that in school.

Simon Bowen : (00:09:58) They’re not taught that in Business School.

Simon Bowen : (00:10:00) They’re not taught that anywhere, right.

Simon Bowen : (00:10:02) But but you know framework frameworks are a vocabulary right.

Simon Bowen : (00:10:07) And and one of the one of the ways I kind of explain that you’ll often, you know, let’s say you see someone who goes, oh, here’s my matrix for this problem and it’s it’s a, it’s a two by two matrix, 4 little boxes.

Simon Bowen : (00:10:20) And I’ve got a word in each box and they’re calling that a matrix.

Simon Bowen : (00:10:23) That is not a model.

Simon Bowen : (00:10:24) And it’s not a matrix.

Simon Bowen : (00:10:25) It’s a list of four things in a box.

Simon Bowen : (00:10:28) Right.

Simon Bowen : (00:10:28) What makes it a matrix is what the vertical dimension and the horizontal dimension are.

Simon Bowen : (00:10:36) And what are the, what are the streams of each of those continuums.

Simon Bowen : (00:10:39) The vertical continuum.

Simon Bowen : (00:10:40) The horizontal continuum.

Simon Bowen : (00:10:42) And what does the horizontal and vertical continuum.

Simon Bowen : (00:10:46) You know what what what is the interface of those on the bottom left corner, in the top left corner.

Simon Bowen : (00:10:50) In the bottom right corner.

Simon Bowen : (00:10:51) In the top right corner, it becomes the framework or a model.

Simon Bowen : (00:10:55) When the dimensionality of the geometry tell a part of the story.

Simon Bowen : (00:11:02) Sometimes people will will put things in a triangle to try and show it, but it’s really a list of three things.

Simon Bowen : (00:11:08) Again, you know.

Simon Bowen : (00:11:10) Now the triangle tells us you must have all three, otherwise the whole thing collapses.

Simon Bowen : (00:11:15) So if you’re presenting three big ideas is a triangle.

Simon Bowen : (00:11:19) And you’re not saying to the audience you must have all three of these, otherwise it collapses you.

Simon Bowen : (00:11:23) The triangle is serving no purpose.

Simon Bowen : (00:11:25) But also, by the way, what’s going on on the apex of each of the two sides ’cause that’s another space in the triangle that serves serves to be spoken about.

Simon Bowen : (00:11:35) And the moment you took that, side one and side two create this thing in the apex.

Simon Bowen : (00:11:39) Now you’re working through the geometric dimensionality of the of the model.

Simon Bowen : (00:11:44) And there’s so much story being more, there’s so much more of a story being told.

Simon Bowen : (00:11:49) You’re actually saying to people, we’ve really thought about the structure of this, not just it’s not just some three ideas.

Simon Bowen : (00:11:56) We’ve talked.

Simon Bowen : (00:11:57) We thought about how they interact, how they should lay out in that triangle, what order they should go in, what happens between each of the two?

Simon Bowen : (00:12:05) What if you get two of those sides and not the third one?

Simon Bowen : (00:12:07) Does it collapse if it doesn’t?

Simon Bowen : (00:12:08) It’s a Venn diagram.

Simon Bowen : (00:12:10) It’s not a triangle, but if it does collapse, it’s a triangle, right?

Simon Bowen : (00:12:14) This the the most basic model is a continuum.

Simon Bowen : (00:12:17) And what one of the two extremes?

Simon Bowen : (00:12:19) But also what’s the big chunk in the middle?

Simon Bowen : (00:12:22) That is generally neutral territory.

Simon Bowen : (00:12:23) And how wide is neutral?

Simon Bowen : (00:12:25) If the continuum is from one to 10, is it neutral from three to seven or is it only neutral at 5:00 and 6:00?

Simon Bowen : (00:12:31) You know, like what’s the geometric story?

Simon Bowen : (00:12:33) And the more I dug into this, the more powerful that became first thing.

Simon Bowen : (00:12:37) The first thing was that people have not been schooled in communicating through frameworks and there’s so much more to be told.

Simon Bowen : (00:12:47) And then of course I realised things have not, people have not been taught to think through frameworks.

Simon Bowen : (00:12:53) So if you, let’s say, oh, we have three key things that we do with our clients, and you haven’t thought about what the intersection of each of those is on a triangle, you’re missing a whole conversation.

Simon Bowen : (00:13:06) But if you put them into a triangle and you go, OK, there’s spaces there.

Simon Bowen : (00:13:11) What’s in the spaces, you know, like the geometry forces you to take the conversation deeper.

Simon Bowen : (00:13:16) And we’ve worked with hundreds and hundreds and hundreds of companies worldwide in every industry from defense shipbuilding down to a sole practice business coach, right.

Simon Bowen : (00:13:26) And I don’t think I’ve worked with the company yet, particularly where we’re unpacking the genius model for them.

Simon Bowen : (00:13:31) So this single thread of genius that runs through the company, I don’t think we’ve worked with the company yet including you know multi-billion dollar multi-national companies, where we haven’t reached a point where the C-Suite or the founder or you know the management team or whatever, whatever level of company is hasn’t said something like we’ve never really captured our genius as deeply as we have through this conversation using a model to do it right because where does company genius come from?

Simon Bowen : (00:14:06) Well, it is a triangle, right?

Simon Bowen : (00:14:09) And one side of the triangle, the three sides of the triangle are who?

Simon Bowen : (00:14:14) So the founder or the originator?

Simon Bowen : (00:14:15) The second side is what the big idea.

Simon Bowen : (00:14:17) And the third side is how the delivery.

Simon Bowen : (00:14:20) And the most important side is The Who the founder, right, Because there are three things that a founder or an originator brings to the table when a company’s formed and every company was formed from a founder, right?

Simon Bowen : (00:14:33) So the founder brings firstly a philosophy, what do they believe to be true about what they do?

Simon Bowen : (00:14:40) The market they serve, the customers they work with, the nature of the rest of the market.

Simon Bowen : (00:14:45) For example, I believe that business is the most powerful force we’ve got on the planet and I think selling should be the most noble thing that any business does.

Simon Bowen : (00:14:52) Now that philosophy automatically puts me at odds with the false scarcity and urgency sales brigade that are still using 20th century selling right foot in the door writing people down high pressure.

Simon Bowen : (00:15:04) We have a philosophical difference, right?

Simon Bowen : (00:15:08) I believe selling is is.

Simon Bowen : (00:15:10) I believe selling’s an art form and I and I believe it, you know, I believe it is in its own right of force for good.

Simon Bowen : (00:15:18) But I also believe, I also believe selling is is probably the highest risk activity a person takes as a salesperson and a person takes as a customer.

Simon Bowen : (00:15:32) So because most customers are suspicious, so selling should be based on buyer safety.

Simon Bowen : (00:15:37) Buyer safety is a philosophy that I have that the buyer should put, you should feel safer with you at every step of the marketing and sales process than they do with any other alternative that challenges how we’re going to teach people to sell.

Simon Bowen : (00:15:48) So what’s the founder’s philosophy, right?

Simon Bowen : (00:15:51) The second thing is, what’s the founder’s history or their high story?

Simon Bowen : (00:15:55) Meaning, what are the wins they’ve had over time?

Simon Bowen : (00:15:58) There’s only three things that happened to us in life, wins, losses and lessons, right?

Simon Bowen : (00:16:02) And we choose between the losses and the lessons.

Simon Bowen : (00:16:06) So every loss could be a lesson if we choose it to be So what’s their high story meaning what are the wins?

Simon Bowen : (00:16:12) And we seldom learn from wins.

Simon Bowen : (00:16:14) To be honest, you don’t see the winning championship team huddled over a board of trying to figure out, you know, debriefing the game.

Simon Bowen : (00:16:23) They’re out celebrating.

Simon Bowen : (00:16:24) But the team that lost, he’s debriefing the game, trying to get the lessons.

Simon Bowen : (00:16:29) So what are the wins and what are the lessons you got from the losses and have you codified them?

Simon Bowen : (00:16:36) Have you, you know, so that other people have gained from them?

Simon Bowen : (00:16:39) And then the third thing is expertise, formal and informal experience and education.

Simon Bowen : (00:16:45) And so a founder or an originator of of a of an idea or a solution, the the, the business or the solution comes from that space in the first instance, right.

Simon Bowen : (00:16:55) Then it turns into this big idea which has to have contextual relevance, conceptual clarity and then can demonstrate the consequence, the benefit that people get if they use it right.

Simon Bowen : (00:17:07) And then the how, the delivery is, the specifications, how many in what order, which is what everyone seems to sell to is the how and the concept.

Simon Bowen : (00:17:16) And then eventually, they stop selling against the Here’s why the founder is always the best salesperson in the business.

Simon Bowen : (00:17:24) Because they have the founder story.

Simon Bowen : (00:17:26) But as soon as they stop selling, the founder story disappears and the company instantly commoditizes.

Simon Bowen : (00:17:32) It’s just doing a what and a how, just like everybody else.

Simon Bowen : (00:17:35) So, you know, it may be controversial, but is Apple the same company since their jobs died?

Simon Bowen : (00:17:43) It’s a fair question.

Anthony perl: (00:17:44) Yeah, it’s it’s, it’s it is a different company.

Anthony perl: (00:17:50) The the the philosophy is still there.

Anthony perl: (00:17:53) And I think, I think the thing I like about the Apple model and where it has changed is now and and I think it’s changed because of the growth of this of the company.

Anthony perl: (00:18:03) And and now it’s such an accepted brand that people are going into Apple stores and the question is not whether they will buy, it’s a question of what they’ll buy.

Anthony perl: (00:18:16) And I I think that that’s where that’s where their story has progressed to and whether that can continue long term or not is, is, is, is what we’ll have to wait and see well.

Simon Bowen : (00:18:30) Apple, Apple are going to market head to head based on the tech and so the Samsung.

Simon Bowen : (00:18:38) Now I’m an Apple user, but the Samsung and Android users are as voraciously protective and passionate about the Samsung product and and the you know the Android platform and things like that.

Simon Bowen : (00:18:51) So he he to me.

Simon Bowen : (00:18:52) Here’s how Apple changed one of the very early iPhone releases after Steve Jobs died, had a effectively an A dysfunctioning map app.

Simon Bowen : (00:19:05) The map just didn’t work.

Simon Bowen : (00:19:07) It took you to the wrong place.

Simon Bowen : (00:19:08) It was what I don’t think that would have ever happened under Steve Jobs leadership because perfection was one of these philosophy is right one of his principles.

Simon Bowen : (00:19:17) And if it did happen it would have been pulled so quickly you know and and fixed.

Simon Bowen : (00:19:23) Now every time an iOS is released there’s there’s there’s often you know you go online and look and and people are now Googling and I do it.

Simon Bowen : (00:19:32) Should I update to the new iOS or wait for the bugs to iron out?

Simon Bowen : (00:19:37) When Jobs was alive, That never happened, right?

Simon Bowen : (00:19:40) And because when Jobs was alive, Apple was an innovation company.

Simon Bowen : (00:19:47) Today they’re a Tech manufacturing company.

Simon Bowen : (00:19:50) Now I’m not saying anything against that, but Tim Cook was the operations manager.

Simon Bowen : (00:19:54) He was the manufacturing guy.

Simon Bowen : (00:19:56) Steve Jobs was the innovation guy.

Simon Bowen : (00:19:58) So when Steve Jobs says I want a white iPhone, Tim Cook said impossible to manufacture without imperfection, just, you know, to have a white coloured phone.

Simon Bowen : (00:20:07) And Steve Jobs said.

Simon Bowen : (00:20:09) But I want a white phone.

Simon Bowen : (00:20:11) So figure it out.

Simon Bowen : (00:20:13) But a manufacturing focus would say, let’s never release a white phone again because you’ve got to keep such a pristine manufacturing environment.

Simon Bowen : (00:20:20) Different company, right?

Simon Bowen : (00:20:23) So as the founder steps back, the company starts to commoditise, which is fine so long as you can, you know, maintain market share and and be clear about the discipline you commoditise, commoditise to.

Simon Bowen : (00:20:38) But that genius, that was the company, I mean, the genius that was Apple was that they invented almost everything that we all use.

Simon Bowen : (00:20:46) Now there’s a famous story about Steve Jobs and Bill Gates.

Simon Bowen : (00:20:52) I I I saw them talking about this on stage at a tech, at a tech conference.

Simon Bowen : (00:20:55) I wasn’t there.

Simon Bowen : (00:20:56) I saw it online.

Simon Bowen : (00:20:57) And Steve Jobs was quite unwell at this stage.

Simon Bowen : (00:21:00) You could see that he was being ravaged by the cancer.

Simon Bowen : (00:21:03) And the interviewer said, you two guys worked together when you were younger, right?

Simon Bowen : (00:21:06) And Bill said, yeah, we did, You know, we we actually sat side by side for a period of time working on stuff.

Simon Bowen : (00:21:11) And he said, I remember us having a debate once and I was saying set point technologies, where computers are going to go, where there’s a grid on the screen and the cursor moves around based on the arrows on the keyboard.

Simon Bowen : (00:21:23) And he looked at Steve Jobs and he said, you remember this.

Simon Bowen : (00:21:25) And Steve Jobs laughed and we’re having this debate.

Simon Bowen : (00:21:27) And I said, no, Steve, we got to build a grid pattern and the and the map, the the cursor will move around as we move these arrows.

Simon Bowen : (00:21:34) And Steve, Steve, he said, Steve lent over to the screen, put his hand on the screen and he said, Bill, one day people will just go like this and the mouse will move.

Simon Bowen : (00:21:44) And he said, I thought he was absolutely ridiculous.

Simon Bowen : (00:21:48) And then of course, Apple made the mouse, you know, and the rest is history.

Simon Bowen : (00:21:53) And we all use phones with our fingers moving around on screen and no buttons these days.

Simon Bowen : (00:21:58) Right.

Simon Bowen : (00:21:59) So that was, that was the genius.

Simon Bowen : (00:22:03) And then, of course, he had Steve Wozniak, who had this genius ability to make anything happen that he thought of.

Simon Bowen : (00:22:10) You know, they’re both not.

Anthony perl: (00:22:14) Yeah, I know.

Anthony perl: (00:22:14) I love the genius.

Anthony perl: (00:22:15) I love the genius of the originality that we don’t have any more of the idea that they gave us iTunes and that was the that that ultimate free product that did so much for so many people to draw us in to that, to the Apple world.

Anthony perl: (00:22:31) And that’s where it began.

Anthony perl: (00:22:33) And they don’t really have that anymore.

Anthony perl: (00:22:36) They don’t have that, that free kind of tool that exists.

Anthony perl: (00:22:39) There’s no innovation in that area.

Simon Bowen : (00:22:41) No, the iTunes thing about Steve saying to when he came back to Apple, we’re not a computer company, we’re a music company.

Simon Bowen : (00:22:50) And like that that genius, we’re gonna have the biggest online, we’re gonna have the biggest music store in the world, right?

Simon Bowen : (00:22:57) And, you know, to turn the iPod into a phone, like, I just want Pete.

Simon Bowen : (00:23:02) I want to have a phone with no buttons.

Simon Bowen : (00:23:04) Come on.

Simon Bowen : (00:23:05) His genius was he just tapped into what people were going to want that somehow he just knew, right?

Simon Bowen : (00:23:12) And it’s Do they have that anymore?

Simon Bowen : (00:23:16) There’s a big question.

Anthony perl: (00:23:18) Right.

Anthony perl: (00:23:18) I hope you’ve been enjoying the conversation so far.

Anthony perl: (00:23:21) We look forward to bringing you Part 2 in the next episode of Biz Bites.

Anthony perl: (00:23:28) Ms.

Anthony perl: (00:23:28) Bytes is brought to you by CommTogether for all your marketing needs so you can build your brand, engage audiences on multiple platforms.

Anthony perl: (00:23:38) Go to commtogether.com.au

Anthony perl: (00:23:41) Follow the links to book an appointment for a free consultation.