See You Thru
An initial strategy was developed to help them connect with a more youthful market. Their focus is on transitioning youth through difficult and stressful periods in their life, such as moving from Primary to High School, and the period leading up to the HSC.
The strategy and ideas sessions inspired the creation of a new name, tag line and ‘look and feel’ to reflect the story they are trying to deliver to clients. Other collateral materials were also developed.