A series of strategic one-on-one workshops were held including doing an assessment and plan for future marketing. Initially working on the foundations of marketing, definition, mission, vision, values and audience.
As a member of a regular business networking group, the client needed a strategy to stand out. We developed the idea for a line they built into an initial presentation and then used continuously over the coming weeks. The spoken tag line became synonymous – making the brand memorable as well as being a regular natural conversation starter.
A website was developed to reflect the unique approach the brand seeks to convey to potential clients. It positions the brand as knowledge and understanding of the audience it is targeting.