In the time we have worked together, their operations have expanded globally and are currently based in the UK. They are a long-term client requiring specialised knowledge industry knowledge. On-going strategic advice and ideas have seen the development of a number of marketing pieces.
A tag line was developed for the brand, to help differentiate it in the market. The goal was not to be compared to others and establish a new way of thinking about the products it produces.
A series of sub-brands were also created to signify key market differentiators.
Brochures and signage for major international exhibitions were delivered, along with a series of videos on how to assemble the product.
A website was built to focus on changing the way products of this nature are marketed. Targeting resellers, there is considerable functionality accessible only to approved businesses.