Autism Spectrum Australia
Autism Spectrum Australia (est. 1966) is Australia’s largest not-for-profit autism specific service provider. Though at the initial engagement they were an NSW based association.
A strategy was developed to bring a more professional approach to all communications and marketing. This quickly led to discussions around the branding. Through a focussed qualitative research program, a clear strategy emerged for the future direction of the organisation, reflecting the community in which it operates and serves.
A total rebrand was carried out and a well established and highly respected organisation was reborn with a clear and consistent ‘look and feel’ that captured the essence of the organisation.
Along the way, many materials were developed including brochures, presentations, newsletters, promotional materials, advertising and other collateral marketing materials. Events were established to create global publicity for the organisation, including an Annual awards event and bringing artist Stephen Wiltshire to Australia to display his extraordinary talents.
A new website was also created with separate areas for each of the key audiences. The site also included features to promote activities.