Initial assessment and planning including one-on-one strategic and ideas sessions. A new approach to their branding was the result. Two brands were created for the different market targets, based on price.
Swimming pool slides, retail
The brands faced a major obstacle, needing to create demand for their product. The brochure sought initially to address any concerns before the audience had a chance to put obstacles in front of a purchase. Specific strategies were put in place to convey safety and fun. The story was to make a ‘must have’ for both brands.