Ongoing strategic advice, including a series of dedicated workshops, helped focus the marketing strategy, messages and materials. It also served to unify management, staff and the Board. This allowed a smooth transition in significant changes to their marketing.
Youth support services
Formerly known as the Hills Schools Industry Partnership, the organisation was renamed and rebranded to reflect a more youthful and professional operation. With the audiences being teenagers, schools and businesses, it was important to achieve a balance in the branding that addressed the various targets.
Over a few years, an array of materials was developed including a website, program based brochures and Annual Reports (designed to be standout as a marketing piece). A framework was developed (and made into a publication) to show they successfully implemented each of their programs.