Do you agree or disagree with the old saying “don’t judge a book by its cover”?
In your personal life, you may respond in one way, but now ask if it is the same for you in business?
Take it one step further; what about how you conduct yourself in business. When you sell your products or services, are you challenging your audience on a deeper level or is it only superficial?
Let me unpack this idea further for you.
We live in a very visual age. It’s all about the quick images. The fact that you are reading this now puts you out of step with the next generation. Why read when you can watch a few seconds of video on Instagram. It is not just a byproduct of technology today; it is the way they have always taught us at school. We are focused on looking.
The problem with looking is, all you usually see is the cover or highlights. Listening, on the other hand, offers you more of a chance to go deeper.
Pick your favourite song – watch the video clip. Now listen to it again with your eyes closed. If you choose to hear the lyrics, chances are there is a more revealing layer available to you.
While we are so focused on the visual today, it is in our nature to listen.
To be successful, you need to broaden your way of thinking and stop just trying to sell. We are being asked to engage all the time. There is much we can learn, if like the lyrics of a song, we take a moment to tune in.
The trick is (and what I am asking you to invest in now, reading the entire newsletter) to make people listen with their eyes as well – hear the words as you read them. Be engaged so you have a chance to engage others.
Here is something simple to consider…