The 𝘀𝘁𝗼𝗿𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗴𝗿𝗲𝗮𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 is the key to sales growth opportunities. I sat down for lunch (I know face-to-face meetings over lunch - such a novelty) with someone who was talking about strategies to measure the business temperature of a large audience who were there for a workshop. As the conversation flowed we
Leaders generally have a vision that drives them, but selling people on it is not always straightforward. What one person can see clearly is not usually shared by the next person. When you are marketing your vision, you need to be mindful of your communications and adjust, be it to for staff, clients, a
It's an age-old debate, where do you stand when it comes to quantity versus quality? What is the right formula for your marketing? How do you judge success on social media, email marketing or other types you use? The fascinating thing about all the mass marketing techniques you can adopt is the percentage of
If you are someone who started a business or organisation from scratch, or you are a CEO who worked your way from the bottom up, it can be hard to let go. Leadership is putting the right people in the right jobs. It's acknowledging that even though you might be able to do it,
Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavour that supports a strong business strategy. Marketing can, and should, help you achieve those objectives. You need a free space in the calendar with key staff to get things
Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspect is about daring to do something different. So often people are hung up on the platform, execution, and costs or a marketing campaign itself. While these aspects are important, it is nothing without a vision. Marketing
Do you consider yourself to be a generous person? What about your business — is it just as generous? When you give, do you do it out of an emotional need to share what you have? Or do you do it hoping, or possibly even expecting, something in return? Lots of questions to consider when
Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely? Marketing is a creative endeavor that supports a strong business strategy. Marketing can, and should, help you achieve those objectives. You need a free space in the calendar with key staff to get things
We all get so busy in our jobs these days that we often make assumptions about the basics. We are sure we fixed them a long time ago and have not thought about them since. If you are a dreamer/a big picture person, the chances are when it comes to marketing, you want the end
Marketing leadership doesn't always come from sitting on your own, or just being surrounded by the same people, you need to seek out inspiration. In an age where almost everything it would seem can be found via the phone in your pocket… Have you worked out what is missing? You can jump online and
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