Avoid getting in the way of your own...

Brand leaders control their messages. They take the time to consider every word. Why…because some words can have a dangerous our impact on your brand. I have three in mind. Can you think of any?

Learn from the brands you hate

If you want your brand to be a market leader, you need to learn from the brands you hate. Hate is a powerful word and it is one you need to consider before your brand...

Do you wonder why your marketing is not...

The most common marketing problem I encounter is where people have done everything they believe to be right, and yet they are talking to me about why their marketing is not connecting. It is just...