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Why CommTogether?

Before you consider working with someone, you want to make sure you are aligned in your purpose. 
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Does your brand identity really matter?

Every day we are swamped by brand images, whether you are walking down the street, watching TV or online. If you tried to take a count of the number of brands you were surrounded by each day you would be alarmed. But you should be more alarmed if you are ...
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Do’s and Don’t’s of choosing a brand agency

Are you trying to decide if your brand needs updating? Have you decided already and need help finding the right brand agency for the job? Are you starting a new business or brand and need to get underway on the fundamentals of marketing?
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Choose your words carefully to maximise your marketing

In an age where our attention span lasts seconds, it is more important than ever to make sure you choose your words carefully to maximise your marketing.  Too often the focus is on the way individual’s likes to say things, rather than using words which best resonate with your audience. ...
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Marketing is Misunderstood

  How happy and engaged are your clients?   Marketing is a misunderstood area, but I have some top tips to set your thinking straight. As you will read, it comes down to knowing what marketing really is, before you can appreciate if you are doing it well. Most not-for-profits ...
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Are you looking for inspiration?

Marketing leadership doesn't always come from sitting on your own, or just being surrounded by the same people, you need to seek out inspiration. In an age where almost everything it would seem can be found via the phone in your pocket...have you worked out what is missing? ...
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Feeling bogged down by little things?

We all get so busy in our jobs these days, that we often make assumptions about the basics. We are sure we fixed them a long time ago and have not thought about them since. If you are a dreamer/a big picture person, the chances are when it comes to marketing you want the end results but you just can't or don't focus on the journey to get you there? ...
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Create a focal point

Leaders know their limitations and build the framework around them to be able to achieve more. In simple terms when you look at larger organisations, they have financial director who is separate from the operations person who is separate from the human resources person. It is near impossible for one person to have all the skills necessary, not to mention the time to do all these things effectively ...
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The importance of networking and marketing

Do you put any stock in the idea that you have to 'put out there to the universe what it is you want' in order to have a chance of receiving it? Ever tried it to see if it works? ...
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Is your marketing hurting you?

Ever said something then noticed people whispering about it? Do you bother to ask them what you did wrong? Do you quickly try and correct your statement or do you push on regardless? When it comes to your personal brand you are impacted by what you say. When you are talking about your business or not-for-profit organisation, the dangers of not listening can have a much greater impact ...
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There is no such thing as a miracle solution

How do you react when you see a product or service which pro-ports to be the miracle solution to a problem? Is you gut instinct to go wow....or is more disbelieving? If you end up buying you are inevitably disappointed, so you are not likely to be a long term customer. It amazes me how often businesses and not-for-profits fall into this trap ...
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Assumptions can undermine the success of your business

11 Simple Marketing Tip The intent of a brand is nothing without an explanation" is a quote from me you can also use next year as a stand alone quote. The two paragraphs after could be reused in a blurb on social media with it. For now it can also sit as part of the blog per below. Marketing tip: Assumptions can undermine the success of your marketing If I tell you to vote for this party, or that a particular policy is wrong - would you immediately accept it? However if I explain why I have arrived at my opinion, might you have a chance to decide if it is valid? ...
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Dream about business marketing possibilities

Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspects is about daring to do something different. So often people are hung up on the, platform execution and costs or a marketing campaign. While these aspects are important, it is nothing without a vision ...
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What is Marketing Management and how does it equate to success?

It sounds like something you should know, but most don’t understand ‘what is marketing management all about? Too many people are fed misinformation, so let me deliver a few truths. Everywhere you look, somebody is trying to sell you on the idea of how they turned their company around in a few days to be delivering six-figure monthly returns, or they will unlock the secrets to a 'killer' process. The fact is there is nothing magic about what any of them have to offer, it all involves hard work. The biggest problem is none of them will work if you don't have the fundamentals in place. If you want to understand the answer to the question, start from the bottom ...
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