Marketing disasters

Marketing disasters We have all seen our fair share of marketing disasters over the years, some more public than others of course.  Marketing is a skill often misunderstood and grossly underestimated.  Marketing can have an amazing impact on any business or...

The List

The List The list is about survival for both businesses and not-for-profit organisations / charities alike. The list is about the basics that I continue to see missed by so many. The list is simple but calculated. The list requires knowledge and specialised expertise....

Branding that gets to the point

Branding that gets to the point I have talked before about branding and how often so many businesses just get it wrong.  Unless you are a big corporate where you can spend a fortune on advertising, your name does matter.  It has to do more work for you especially if...